4 Ways to Adjust Your Marketing Strategy During COVID-19

There are several things that have changed in our current economic climate, one of these being the behavior of consumers. Online shopping habits have greatly increased, as we all seek to have whatever we need delivered to our new home. E-commerce has taken a sharp turn, but it’s far from disappeared, and businesses are working to determine ways to navigate the situation. Today we explore how you can adjust your marketing strategy during COVID-19.

What to Do When Your Internet Is Slow

Slowed Internet speeds can pop up at the most inconvenient of times. Maybe you’ve just settled into the couch with a bowl of popcorn, only to find the movie you were planning to watch is stuck on a seemingly eternal loading circle. Perhaps you need to complete some tasks as you work from home, but you’re unable to get to the next webpage. If you’re having these kinds of experiences more and more frequently, you may be at a loss for what to do when your Internet is slow. You may be able to identify and resolve the problem with the following responses.

Innovations in the Electric Car Industry

You can’t deny that technology permeates your everyday life—so much so that technology has seeped into how you travel. For example, some trains and electric cars run off solar power. Companies such as Tesla, Toyota, BMW, Ford, and Chevrolet are feeding off of one another’s innovations to produce the best electric car model. Continue reading to learn some of the innovations in the electric car industry.

Battery improvements

Since the first electric vehicle, electric batteries have seen steady improvement—both in the mile-range and startup time. For instance, many of the original electric vehicle batteries were lucky to last 150 to 200 miles on a full charge. Nowadays, consumers expect at least 200 miles on a full charge; luckily, most modern electric vehicles get well above 200 miles. For instance, the Tesla Model S boasts a range of 391 miles on a full charge.

Better charging solutions

The lack of charging stations was one of the main reasons people were skeptical about purchasing electric vehicles when they first launched. Luckily, car companies as well as the government have recognized the tremendous value of electric vehicles and are adding thousands of charging stations throughout the country. Additionally, some companies are working on including solar panels on their vehicles—that way, you’ll never have to stop to charge up.

Electric vehicles are getting bigger––much bigger

When you think of an electric vehicle, you probably think of a Toyota Prius, a BMW i3, or one of the Tesla models. These are all smaller sedans, maybe with the exception of the Tesla Model X or Y. However, in 2017, Tesla announced that they were working on an electric-powered semitruck. Of course, you can’t forget about the Cybertruck announced in 2019. In other words, electric vehicles are getting larger and larger.

Even with all these innovations in the electric car industry, you can’t neglect some basic maintenance. You won’t have any oil to change, but you’ll still need to top off fluids and maintain your brakes and tires. Luckily, you can find affordable, high-quality tires for your electric vehicle across the country.

Negative Impacts of Network Outages

Network outages can result from several circumstances, including hardware failure, device configuration changes, or operational human error, among numerous other possibilities. Because a network involves so many vital interconnected elements, a single fault or mishap can cause the whole system to go down. When such outages occur, their effects can have disastrous repercussions on a company. As such, implementing resiliency and enhancing security throughout a network is essential. To further understand the importance of such preventative measures, read about some of the negative impacts of network outages.

Hurt productivity

High productivity is at the core of any successful company. When network outages occur, such productivity becomes nearly impossible. Employees often require certain network services to carry out their work, so outages may completely halt their workflow. If the responsibilities of employees are interlinked with those of others in your company, a harmful domino effect of lost productivity could occur in various sectors. The effects of lost productivity are especially detrimental in competitive industries in which time to market is central to the success of their products or services.

Financial loss

One of the most significant negative impacts of network outages is the financial loss they often incur. When your network goes down, a series of ripple effects often occur, each of which takes a toll on the bottom line of your company. For example, network outages can lead to lost productivity, which prevents employees from creating product—which in turn can lead to lost sales revenue. To make up for the loss of productivity, you may need to pay employees overtime to meet deadlines. In addition, you’ll likely have to pay hefty IT costs to get your system back up and running and to recover any lost data.

There’s no limit to the financial implications of network outages. As such, it’s imperative to take measures to effectively prevent an outage.

Hurt reputation

When network outages occur, your production will likely halt until the network gets back up and running. Depending on how long the outage lasts, you may not be able to provide products or services to customers as promised. By inconveniencing customers or business partners, your reputation could take a hit—especially if the people you upset voice their unhappiness on online review sites or social media. As a result of your damaged reputation, customers may flock to your competition instead, which could significantly hurt your business.

Best Ways to Be More Productive While Working from Home

Due to current events, you might be working from home right now. Thanks to technology, it’s great that we have this option, but adjusting to working at home can still be tough. Here are some ways to be more productive while working from home.

Designate a Working Area

One of the hardest challenges when working from home is finding a place to stay on task. Most people like to separate their work life from their home life, but the two can start to merge when you are required to work remotely. One of the best ways to be more productive while working from home is to find a designated work area. This can be anywhere from your basement to your garage, but not only will this space help you stay focused, but you can also avoid any distractions if your family is home.

Add More Monitors

Working from home also gives you an opportunity to improve your workspace. Adding more computer monitors to your work setup is an excellent way to take your multitasking skills to the next level. Adding more doesn't have to be too expensive. Once you have your monitors in place, there are plenty of ways to get the most out of them and optimize your setup.

Move Around

When you work a sedentary job, it can create a lot of health complications. To avoid any fatigue that might prevent you from getting the job done, make sure you move around. Think about doing some chores around the house or taking out the trash to get your legs going. Also, consider getting a standing or even a treadmill desk. Don’t forget to give yourself breaks and go for a walk outside to get some fresh air.

Listen to Music

Some workplaces might not allow you to listen to your own music or play any at all. However, when you are at home, you can listen to anything you want, and it can actually make you more productive throughout the day. Experiment with different music genres or even listen to podcasts to see what works best for you.

Rely on Natural Lighting

Another way you can optimize your home office is by taking advantage of natural light. You might not have many windows in your traditional workplace, but at home, you can truly soak up the sun. Try to work in an area of your home where you don’t have to rely on artificial lighting. Letting in natural light won’t only brighten your mood; it may also make you more productive.

Be Comfortable

Make yourself comfortable to really stay as productive as possible. This doesn’t mean you should work in your bed; however, do consider wearing comfortable clothing when working from home. The right clothes can improve your productivity.