Friday, May 17, 2019

The Benefits of Facial Recognition Software in Business

Fun Snapchat filters are just the beginning of advancements resulting from facial recognition software.  Many companies are starting to recognize the many benefits of facial recognition software and the ways it can benefit their business. This technology is continually developing—more and more companies are utilizing the software as a cost- and time-efficient alternative to standard practices.

Increased security

Unlike passwords or access cards, which someone can easily lose or steal, facial recognition software poses little threat in the way of stolen identity. With advancements such as 3D mapping and deep learning capabilities, facial recognition technologies are becoming increasingly harder to trick, making them much safer than alternate security practices. Samsung and Apple have already implemented facial mapping as a means of cell phone security; however, some companies are now considering the use of facial recognition software on a larger scale. For example, using it in place of traditional building security. Utilizing facial recognition software in this way would allow building managers to supervise all workers and visitors that come into the building and ensure maximum security for their employees.

Increased accuracy

3D facial mapping uses distinguishable facial pinpoints, such as the distance between eyes or the length of the nose, to accurately recognize the user. These advancements will make identification much quicker and easier and will have major impacts on several industries. Law enforcement will be able to utilize these technologies to more accurately identify criminals. Similarly, airports can integrate facial recognition into their security processes to recognize individuals that may be on a no-fly list. Furthermore, facial recognition software helps create a database that officials can use to identify images obtained via security cameras.

In addition to the benefits of facial recognition software in law enforcement and security practices, some companies have started using this technology to improve their sales and marketing strategies. Companies can also use facial recognition software to detect differences in emotion. Using this software, companies can attempt to understand consumer’s emotions when using their products or viewing their advertisements. This information allows advertisers to more accurately predict the buying patterns of consumers and adapt accordingly.