Comparing Methods of OKCupid and Facebook Profile Manipulation

OKCupid, the dating site owned by billionaire Barry Diller’s IAC/InterActiveCorp, is the latest Internet company to say it conducts psychological experiments on users. Cory Johnson reports on “Bloomberg West.” 

Cory John explains that OKCupid manipulated profiles to attempt to get more business and interaction. Edits included removing photos or removing certain text. OKCupid's messing with the profile, such as removing a photo caused a 44 percent higher initial response, caused conversations to go deeper, and caused contact details to be exchanged faster.

OkCupid is a free friendship, dating and social networking website that features member-created quizzes and multiple-choice questions. OKCupid supports multiple modes of communication, including instant messages and emails. In 2007 OkCupid was listed in Time magazine's "Top 10" dating websites