Deloitte: British Smartphone Users Downloading Few Apps

A Deloitte survey shows that 31% of British smartphone users do not download apps. What's next for the app economy?

Deloitte found that 90 percent of people never spend money on apps in Great Britain.

Nearly one in three people in the U.K. do not download any apps in a typical month, according to a report released by research firm Deloitte. Researchers at Deloitte report that people had found their ideal number of apps, which includes a few social media and music streaming apps.

Deloitte points out that the app market is not shrinking, but the app stats are falling because most smartphone users now are over 50 and have less interest in using apps.